Traditional Public Relations VS. PR 2.0

Definition: Public Relations is the use of the news or business press to carry positive stories about your company or your products; Cultivating a good relationship with local press representatives. (Everything PR)

Is Public Relations an industry you are considering trying to break into?

The art of public relations has been around for over hundred years (yes, that long). Because of technology and social media, the PR industry is evolving. Authors Solis and Breakenridge, who wrote the book Putting The Public Back In Public Relations, mention that, “PR is evolving quickly, from the technology used, to the changing market dynamics, to the increased demands and empowerment of the twenty-first-century consumer.” 

Since PR is evolving, the traditional ways it previously was utilized and the professionals involved in the industry are also changing. Anyone in the Public Relations field, or interested in entering it, can benefit by knowing and understanding how the industry has evolved with the advancements in technology. Here is the breakdown of traditional public relations verses PR 2.0

Knowing these facts are important because it can determine the training and experience needed to be successful in the Public Relations Industry. 

REFERENCES:

Everything PR. (2013, June 4). Old vs. new PR, and what offers better ROI. Retrieved from http://everything-pr.com/old-vs-new-pr/243010/

Solis, B., & Breakenridge, D. (2009). Putting the public back in public relations: How social media is reinventing the aging business of PR. Upper Saddle River, New Jersey: FT Press.